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KANEI HITOKOTO
For 150 years since the first founder, Saizaburo Hitokoto established the business in Shimada in 1865, they have been only particular about “genuine aroma and flavor” and making high quality and safe tea as a long-established tea maker of tea-growing district, Shizuoka. There are people who love a grasp of tea leaf and grow it. There are them who select it carefully, polish it up, and bring it up into the best green tea. And there are people who drink the green tea and enjoy fulfilled time with communicating and having a connection with each other. Thus, a cup of green tea is filled with many people’s spirit. One drop of green tea is filled with Japanese tradition and a sense of beauty. Changes in times, people are becoming busier in everyday life. Because it is such times, they think that “a space and the ease” that a cup of green tea brings become important. They would like to hand down “a heart of green tea” to next generation, tell the Japanese tradition and the sense of beauty to the world. They would like to grow their business by making people happy from the heart.
